About Me
Joey Rocha is a seasoned data professional with a strong focus on leveraging technology to drive data-driven solutions. With expertise in programming languages, systems analysis, data visualization, and SQL, Joey excels in transforming complex data into actionable insights. Proficient in a wide range of tools, including SQL, Python, Tableau, Salesforce, and web development technologies, Joey effectively bridges technical capabilities with business objectives. Currently pursuing a Master’s in Business Analytics at CSU Sacramento, Joey is deepening their knowledge of advanced analytics, statistical modeling, and machine learning to solve complex business challenges. Holding a Bachelor of Science in Management in IT from Cal State East Bay and certifications in Google Data Analytics, Tableau, Project Management, and Salesforce Administration, Joey is well-equipped to lead data initiatives, optimize workflows, and deliver measurable organizational impact in any environment.
- Python
- SQL
- R
- Javascript
- HTML/CSS
Education
2018 - 2020
Bachelors Degree
In December of 2020 I recieved my ITM Bachelors degree where I learned how to solve data problems using Python, SQL and Database Theory.
2020
Salesforce Admin Certification
The SalesForce Admin cert was my first stepping stone to getting a job learning how to manage and build objects,custom reporting and user management in a CRM.
2021
Google Project Management Certification
Awarded in 2021 this Certification assisted me in getting a more understanding of Project Management fundamentals and exposing me the agile methodology
2022 - 2024
Self Taught coding
Dedicated myself to mastering data-driven web development through self-guided study and practical projects. This journey enabled me to build expertise in front-end and back-end technologies, enhancing my understanding of data workflows, system architecture, and software engineering principles. Through self-initiative and persistence, I have developed the technical skills and analytical mindset to design innovative, data-centric solutions and contribute meaningfully to complex development projects.
2025 - 2026
Masters in Business Analytics
Graduate student pursuing a Master’s in Analytics at CSU Sacramento, focused on advanced data analysis, statistical modeling, and machine learning. I am honing my skills in transforming complex data into actionable insights to drive strategic decision-making, with a strong emphasis on real-world applications and innovative problem-solving.
Experience
Tesla Motors
Data Annotation Analyst
Annotated and validated large-scale image, text, audio, and video datasets using tools like Label Studio and internal quality platforms to train computer vision models for Tesla’s autonomous driving system, achieving a 95% accuracy benchmark. Developed detailed annotation protocols and guidelines with Word and Google Suite, and reviewed hundreds of annotated images to ensure data quality met internal standards for engineering deployment.
Climb Hire
CRM Data Analyst
I conducted troubleshooting of new software through User Acceptance Testing (UAT), identifying bugs and improvements to enhance organizational understanding and user documentation. Additionally, I implemented dashboards in Salesforce to monitor project milestones and data quality, significantly improving company-wide transparency on project outcomes. I played a key role in creating and delivering technical and operational training, utilizing online learning tools to establish a department-wide understanding of tools, and developing documentation for onboarding new users and staff, emphasizing data fundamentals, processes, custom reporting, and best practices
California State University East Bay
IT Business Analyst
I designed and executed data visualizations for directors, supervisors, and employees, ensuring timely deliverables and milestone achievement. Collaborating with internal and external development teams, I focused on innovative solutions while adhering to standards and best practices, actively participating in projects to introduce new functionalities and onboard business units. Additionally, I coordinated testing efforts, developed training materials and process guides, and created Python scripts for Excel automation, streamlining data cleanup processes and task completion efficiency.
Bayview Hunters Point Foundation
Database Administrator
As a Database Administrator at BVHPF, I have conducted thorough analyses, recommended strategic enhancements, and led the evaluation, design, and implementation of new business applications. My role involved synthesizing business intelligence, driving change management, facilitating clear communication between technical solutions and stakeholders, collaborating with vendors, and utilizing SQL scripting for data analysis to enhance process efficiencies and ensure data integrity.
Bay Area Ridge Trail Council
Database & Analytics Administrator
Database and Operations Administrator specializing in data governance, system integration, and optimizing data workflows between Salesforce and QuickBooks. I ensure data accuracy through rigorous data hygiene processes and develop advanced dashboards and reports, empowering stakeholders with actionable insights. By creating dynamic pivot tables, I streamline tracking and reconciliation of accounts receivable (AR) and accounts payable (AP). Leveraging expertise in process automation and cross-functional collaboration, I drive operational efficiency and support data-driven decision-making across the organization.
My Projects
React Portfolio Website
Built a personal portfolio website using React and Next.js to showcase my projects and skills. Implemented responsive design principles to ensure optimal viewing across devices, and integrated animations for enhanced user experience.
CourseraDataEngineerCapstone
Completed the IBM Data Engineering Capstone Project on Coursera, designing and implementing an end-to-end data pipeline—including data ingestion, warehousing, ETL processing, and analytics dashboarding—using SQL, Python
Analytics Engineering with Airbnb
Simulated the role of an Analytics Engineer at Airbnb by building an end-to-end data pipeline using Snowflake, dbt, and Preset. Cleaned, transformed, and tested real Airbnb Berlin data, implemented data quality checks, managed model dependencies, and delivered a BI dashboard with clear documentation and automation.
DEA Zomato Analysis
Conducted data envelopment analysis (DEA) on Zomato delivery data in RStudio to identify efficient delivery agents. Applied data cleaning, visualization, and statistical techniques in R to deliver insights on efficiency based on customer rating as input and delivery time, age, and traffic score(converted to 1-4 scale).